Apple Intelligence

Apple Intelligence is personal intelligence for the things you do every day. Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant.

Apple Intelligence is a personal AI system designed to enhance daily tasks with a strong focus on privacy. Integrated into iPhone, iPad, and Mac, it offers tools for writing, communication, and creative expression. It leverages personal context to provide relevant assistance while ensuring data remains private, even from Apple. Features include Writing Tools for summarizing content, generating personalized Genmoji, and creating custom images with Image Wand. Siri, powered by Apple Intelligence, gains advanced capabilities like richer language understanding and app integration for seamless assistance. The system also incorporates ChatGPT for enhanced expertise, with user-controlled access. Built on on-device processing and Private Cloud Compute, it balances powerful functionality with robust privacy protections. Developers can easily integrate these features into apps, expanding their utility. Apple Intelligence redefines AI as intuitive, personal, and secure.