Amazon Project Amelia

Built on Amazon Bedrock, Amelia delivers real-time insights, tailored advice, and operational support to boost productivity and drive seller growth. From answering questions to resolving issues, it’s a 24/7 expert assistant for growing on Amazon.

Amazon Project Amelia is a cutting-edge generative AI assistant designed to streamline and enhance the selling experience on Amazon. Built on Amazon Bedrock, it offers real-time insights, tailored advice, and operational support, functioning as a 24/7 expert for sellers. Amelia helps with knowledge-based questions, provides status updates and metrics, and will soon assist in resolving issues and taking actions on behalf of sellers. By leveraging deep expertise in Amazon selling and generative AI, Amelia delivers personalized, accurate responses and tools to help sellers efficiently manage their businesses. Currently in beta for U.S. sellers, it aims to reduce operational burdens, allowing sellers to focus on growth and customer satisfaction. As it evolves, Amelia will offer increasingly sophisticated, proactive support, making it an indispensable partner for sellers worldwide.