Pinterest Visual Search

Pinterest's visual search gets AI upgrades. Decode images with generated keywords, refine searches by style/color/etc. via a new bar & access via long press. Find & shop your unique style.

Pinterest Visual Search enhances discovery with AI-powered tools that let users explore and refine their style using images instead of words. The platform now decodes images to suggest relevant keywords, helping users pinpoint what they like. A new refinement bar allows filtering by style, color, or occasion, while an animated glow highlights selectable objects for easier shopping. Users can long-press any Pin to activate visual search, making it more accessible. Leveraging Visual Language Models (VLMs) and multimodal embedding technology, Pinterest delivers personalized results that match individual tastes. Initially available for women’s fashion in the U.S., Canada, and the U.K., the feature will expand globally. This upgrade transforms inspiration into actionable shopping, eliminating the need for precise descriptions and offering a seamless, visual-first search experience.